Rolex
Founded1905
CountrySwitzerland
SegmentLuxury
References on file1,466
Founded in London in 1905 by Hans Wilsdorf and moved to Geneva in 1919, Rolex built its name on firsts: the waterproof Oyster case of 1926 and the self-winding Perpetual rotor of 1931. Its catalogue is a roll call of archetypes, from the Submariner and GMT-Master II to the Datejust and Day-Date. Every current model is certified as a Superlative Chronometer, tested by Rolex after casing to minus two to plus two seconds per day.
Collections
Land-Dweller
A new perspective
Day-Date
A witness to some of History's most pivotal moments
Sky-Dweller
With the world as its time-zone
Lady-Datejust
Confidence carried with grace
Datejust
A watch for the dates to remember
Oyster Perpetual
Quintessentially Rolex
Cosmograph Daytona
The chronograph that made a watch an icon
Submariner
The supreme diver's watch
Sea-Dweller
Citizen of the deep
Deepsea
Extreme divers' watches
GMT-Master II
Two time-zones, two colours, uniquely iconic
Yacht-Master
To keep your heading, no matter the circumstances
Yacht-Master II
Mastering the start
Explorer
Unrelenting ally to face it all
Explorer II
Pierce of darkness
Air-King
An ever-improved homage to the pioneers of the skies
1908
The new face of excellence