Database
Every brand, collection and reference on file, sourced from the manufacturers themselves. 6,618 references across 13 brands.
High Horology
Patek Philippe
Patek Philippe has made watches in Geneva without interruption since 1839 and has been owned by the Stern family since 1932. It is the reference point for high complications, from perpetual calendars to minute repeaters. The Calatrava defines its classicism, the Nautilus its sporting side.
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Audemars Piguet
Audemars Piguet has been in family hands in Le Brassus since 1875, deep in the Vallee de Joux, the historic heartland of complicated watchmaking. The Royal Oak of 1972, drawn by Gerald Genta, created the luxury steel sports watch. It remains one of the few great houses never absorbed by a group.
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Luxury
Rolex
Founded in London in 1905 by Hans Wilsdorf and moved to Geneva in 1919, Rolex built its name on firsts: the waterproof Oyster case of 1926 and the self-winding Perpetual rotor of 1931. Its catalogue is a roll call of archetypes, from the Submariner and GMT-Master II to the Datejust and Day-Date. Every current model is certified as a Superlative Chronometer, tested by Rolex after casing to minus two to plus two seconds per day.
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Omega
Omega began in La Chaux-de-Fonds in 1848 and has timed more Olympic Games than any other watchmaker. The Speedmaster became the first watch worn on the Moon in 1969, and the Seamaster line spans a century of dive and dress watches. Modern calibres carry METAS Master Chronometer certification and shrug off magnetic fields to 15,000 gauss.
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Cartier
Cartier, the Paris jeweller founded in 1847, effectively invented the men's wristwatch with the Santos of 1904, made so aviator Alberto Santos-Dumont could read the time in flight. The Tank of 1917 remains the template for the rectangular watch. Shaped cases, Roman numerals and sword-shaped hands still define the house style.
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Premium
Tudor
Hans Wilsdorf founded Tudor in 1926 to offer Rolex robustness at a more approachable price, and its dive watches went on to serve the French and American navies. Revived in the 2010s around the Black Bay, the brand has built its own calibres in Le Locle since 2015. Several current movements carry METAS Master Chronometer certification.
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Grand Seiko
Grand Seiko began in 1960 as Seiko's answer to the finest Swiss watchmaking and became an independent brand in 2017. Its Spring Drive movement pairs a mainspring with an electronic regulator, giving the seconds hand a perfectly smooth glide. Zaratsu-polished cases and dials drawn from Japanese landscapes define the look.
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Longines
Longines has made watches in Saint-Imier since 1832, and its winged hourglass is among the oldest unchanged trademarks in the world. It timed early aviation records and worked with Charles Lindbergh on the Hour Angle navigation watch. Now part of Swatch Group, it anchors the premium tier with the Spirit, HydroConquest and Master lines.
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Enthusiast
Tissot
Tissot was founded in Le Locle in 1853 and sits at the heart of Swatch Group's accessible Swiss tier. The PRX returned its 1978 integrated-bracelet design to the centre of the catalogue, with the Powermatic 80 movement running three days on a wind. It serves as official timekeeper across world-level cycling, basketball and motorcycle racing.
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Hamilton
Hamilton was founded in Lancaster, Pennsylvania in 1892, building its reputation on the railroad-accuracy pocket watches that helped standardize American rail timing before outfitting American and British forces through both World Wars. Its 1957 Ventura became the world's first electric watch, worn by Elvis Presley, and Hamilton has since appeared in more than 500 films, from Interstellar's Khaki Field Murph to Men in Black. Now part of Swatch Group and Swiss Made throughout, it anchors the accessible end of Swiss watchmaking alongside Tissot.
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Mass Market
Seiko
Kintaro Hattori opened his Tokyo watch shop in 1881, and the company he built changed the industry more than once: the 1969 Astron was the world's first quartz wristwatch. Seiko divers, made since 1965, earned the tool-watch reputation the brand still trades on. Presage, Prospex and King Seiko run from cocktail dress pieces to saturation divers.
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Casio
Casio, founded in Tokyo in 1946, entered watchmaking in 1974 and rewrote the rules in 1983 with Kikuo Ibe's shock-resistant G-SHOCK, a line that passed 100 million units shipped in 2017. The square 5600 remains in production alongside the professional Master of G family. Oceanus and Edifice extend the catalogue into titanium and connected chronographs.
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Citizen
Citizen has made watches in Tokyo since 1918 and leads in light-powered timekeeping: its light-powered technology, dating to 1976 and branded Eco-Drive since the mid-1990s, runs indefinitely on any light source. Its Super Titanium cases are surface-hardened to resist scratches while staying far lighter than steel. The Citizen line is rated to within five seconds per year.
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