Photo: Audemars Piguet

The Royal Oak has been turned into a bracelet, a choker and a pair of earrings, and for the first time there is no watch in the box. Audemars Piguet has published the Royal Oak Joaillerie collection on its own site, the first dedicated jewellery line in the company’s history. JCK reports the collection debuted on October 2, 2026.

Three lines make it up. Dream of Joux reads the Vallee de Joux’s frozen lakes and night skies through coloured gem-setting across bracelets, necklaces and earrings. The Frosted Gold series was developed with jewellery designer Carolina Bucci, and Audemars Piguet says the finish draws on an ancient Florentine technique to produce a diamond-dust effect across solid gold cuffs and links. Risoud Eclipse, the haute joaillerie tier, sets emeralds and diamonds into blackened titanium links.

Frosted Gold cuff. Photo: Audemars Piguet

Chief executive Ilaria Resta frames it as a return rather than a departure, noting on the brand’s page that “jewellery has always played an important role in the company’s history” and that the work continues “alongside our core watchmaking activity.” The brand has made pendant, brooch and ring watches with Tiffany, Cartier and Bvlgari since the late 19th century, and opened its own jewellery workshop in the 1980s.

Audemars Piguet says the collection is available in selected boutiques, which means an AP House or authorized boutique rather than a checkout page. No prices have been published, in US dollars or any other currency, which for high jewellery sold on request is the usual arrangement.